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Matchprint Proofers for White Horse
The Matchprint Inkjet proofing solution integrates the latest Epson Ultra Chrome drop-on-demand inkjet printers with Kodak workflow connectivity and colour control. Commenting on the installation, Peter Arnel, joint managing director of White Horse Press, said, "We are now close to establishing the ISO 12647-2 colour standard throughout the company, and proofing, of course, is a key element of that process. The installation of the new proofers, in conjunction with the use of calibrated stock, now ensures hard-copy proofs of the highest standards." "Colour standards have been a big talking point in the industry for some time now. At White Horse Press, we are committed to achieving the ISO 12647-2 colour standard. Currently, we believe that there are only a handful of printers in the UK that are anywhere near achieving this level of colour accuracy, in spite of all the talk. The proofing side of the equation is now complete and in production, with the Kodak Matchprint and Epson printer combination producing reliable, repeatable, accurate proofs. We are now fine-tuning our processes and our consumables to achieve the standard in the pressroom to complete internal elements of the task," added fellow joint managing director Steve Greener. Once all in-house processes are finalized, White Horse Press representatives will be offering support sessions for customers to ensure that files are being created with the right colour standards, and that photographs are also supplied within the correct tolerance levels. "This is not a simple and straightforward process," said Peter Arnel. "Ten years ago colour accountability at key stages of the workflow was simple and visible. Photographers supplied transparencies; repro companies supplied Matchprints or Cromalin proofs; clients approved the proof and the printer ran the press to match the proof. At each stage the contract between the client and supplier was seen to be fulfilled. The digital workflow has undoubtedly made it easier for us all to produce the work faster, however, with digital photography now the norm, we have lost the colour accountability during the process." "During the last few months we have been working to try and understand the issues and, although we have not yet finalised our findings, we do feel that we need to open the debate up to our clients. It is only by working together that we can get the "joined up workflow" that will give predictable results."
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White Horse Press (Newbury) Limited, has announced the installation of three wide format Kodak Matchprint Proofing systems as part of its drive towards the ISO 12647-2 colour standard. 